Campus Sustainability Campaign

One of my last projects from university was to create a poster campaign to promote a positive cause on campus. After seeing so many disposable cups cluttering garbage cans on campus, I decided to push the use of reusable mugs and cups in order to reduce waste. My angle was to make reusing fashionable rather than "hippie-esq" and I decided to use my own hand-drawn illustrations rather than photography.

Role: Designer & Illustrator
Designed For: University of California, Davis