On Xbox, Sling had a 60% lower click to download ratio compared to the likes of Hulu, Netflix and YouTube TV. Along with having a lower brand awareness compared to competitors, the store imagery was confusing to users. I decided to leverage the Xbox app detail page space as creatively as possible by making a long horizontal landscape banner that would seamlessly tell a cohesive story without requiring additional clicking to view image details. The result was a spike in Xbox store downloads, and a design strategy that would be further implemented across other store partnerships like Amazon Fire TV.
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Many email strategies were used to try and win back former customers, including free product offers like these Roku Express promotional designs.
I led digital campaign creative for one of Sling’s biggest yearly media pushes centered around Live Sports. Ads would live not only on Facebook/Instagram, but in traditional media spaces as well as device partner spaces such as Amazon Fire, Roku TV, Samsung TV and XBox. I leveraged each platform’s unique advantages, such as subtle cinema-graphs on Facebook.
I led storyboarding for various animated display ads both in traditional media placements as well as native video campaigns that would exist on Snapchat story feeds. Boards were created and presented to key stakeholders before being prepared for animation and final delivery, often with a final QA process handled by me and my production team.
Snapchat Board—Proof of Concept